Sunday 29 March 2020
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channelnewsasia - 1 month ago

Inside the Philip Morris campaign to normalize a tobacco device

At Germany s Bambi Awards for the media industry in November, celebrities posed for red-carpet photos against a backdrop of established luxury brands. Alongside the likes of Mercedes-Benz and Swiss watchmaker Chopard was a newer name: IQOS, a reduced risk heated-tobacco device sold by cigarette ...

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