Tuesday 13 April 2021
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scmp - 1 month ago

UNIQLO stores in China hit by craze of women playing dress up in children’s outfits and damaging clothes

A sweeping Chinese trend of grown women squeezing into childrenswear to show off their waistlines has been attacked by people online who call the craze “unethical”.Online posts showing teenagers and women in their 20s posing in changing rooms of Japanese clothing brand UNIQLO in barely-there T-shirts, have become wildly popular online recently.The fashion trend is called “BM style” which stands for Brandy Melville, a popular but controversial Italian women’s clothing shop that stocks only extra…


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