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channelnewsasia - 10 days ago

LVMH s Moet Hennessy buys in to rap star Jay-Z s champagne brand

PARIS: LVMH s Moet Hennessy is buying a 50 per cent stake in rap star Jay-Z s Armand de Brignac champagne brand, the latest luxury brand to try to broaden its appeal with a celebrity tie-up. I m proud to welcome the Arnault family into ours through this partnership, the Empire State of Mind ...


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