Tuesday 2 March 2021
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scmp - 9 days ago

As Shopee succeeds in Southeast Asia, rivals such as Tokopedia are heating up the competition

E-commerce firm Shopee’s rise in Southeast Asia over the past five years has been rapid, to say the least.The mobile commerce platform, owned by Singapore-based tech behemoth Sea Group, had the most-downloaded shopping app last year in the region’s six biggest markets – Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Singapore – according to app tracker App Annie. It recorded an average of 90 million monthly website visits last year in Indonesia, Southeast Asia’s largest economy…


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